If you're a business owner, you need brand photography. Here are 13 reasons why and places to use it.
You already know you need a brand session to create a visual narrative that truly represents your brand and resonates with your target market. You're ready to go. But what will you even do with these images?
You look at social media, and you can see how well businesses are doing with their online presence--after all, it's necessary in today's marketplace. Thinking about what to do after your session probably seems overwhelming, but don't worry! Here is a list of ways to use those photos (beyond having an amazing profile picture!) that you need to be utilizing if you aren't already!
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1. Social Media Profiles: We'll start with the obvious and get it out of the way. Use modern headshots to update those profile pictures and cover photos on various social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest to maintain consistent branding across all channels.
2. Website: Use branding photos on your website--as background images, banner images, or carousel sliders, to take things up a notch.
3. Blog Posts: Include vignettes or behind the scenes photos in your blog posts to make them more visually engaging, break up text, and reinforce your identity.
4. Email Marketing: Use your photos of you or some behind the scenes photos in newsletters, promotional emails, and email signatures and enhance the overall aesthetics of your email campaigns.
5. Online Advertising: Incorporate them into online advertising campaigns, like display ads or social media ads to make a visual impact and boost brand recognition.
6. Print Advertising: Use branding photos on printed materials like flyers, brochures, billboards, and magazine ads to grab attention on mailers, or at trade shows or networking events. Seeing your face is a great way to help people remember you.
7. Business Cards: Another no-brainer. Use a modern headshot on your business cards to help people remember your face when networking or conducting business meetings.
8. Presentations: Use your headshots or behind the scenes photos in your presentation slides for meetings, conferences, or webinars.
9. Product Packaging: Having branding photos on product packaging, labels, or tags can help build brand recognition and differentiate your products from competitors.
10. Company Stationery: Put headshots on letterheads, envelopes, and notepads, adding a professional touch to your business correspondence while maintaining brand consistency.
11. Social Media Posts: This one is also probably obvious. Most people are doing branding sessions to gain a ton of social media content. This is a great way to illustrate a message to your market. Plus, photos of your face usually get more attention than photos of what you do--people love to see the face behind the business.
12. Pricing Guides: Pricing guides are another place you can introduce yourself to a potential client and a good place to use a headshot so they can see your face, as well as some behind the scenes images to help them visualize what it would be like to work with you.
13. Pinterest Graphics: Using the behind the scenes and vignette photos on your blog or website are great for linking to Pinterest, and good photos get clicks. That means more people on your website.
Once you get going...
This is just the tip of the iceberg, and I hope it helped get the creativity flowing. I know that once you get going, you'll think of even more places to plaster those photos! If you ever have questions about it after your session, you can always reach out!
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