I know, it's hard to invest in something if you don't know exactly what it is and aren't super clear on the benefits. Brand photos showcase a service or product and its value, style, and the uniqueness that sets it apart from its competition. This kind of photography has been around for a long time, but was mostly utilized by large companies using big marketing firms, up until the last several years. In the age of social media, it's become important for any business that is trying to market themselves online, and is a key addition to a good marketing plan.
Displays consistency
It's easier to post when you have a gallery of images to use.
Familiar faces attract
Most business owners can attest to the fact that the posts that show their face get more engagement.
Creates connection
People can see who you are, what you're about, what yo like to do, etc. People connect with those they have things in common with and like.
Builds relationships
Getting that engagement and engaging back gives you the opportunity to build 'like' and 'trust,' and makes the audience fell like they know you.
Brand awareness
The more your brand shows up, the more people will think of you when the need for that product or service arrises.
Sets expectations
Brand photos are a good way to show what it's like to work with you.
Tells your story
Giving an inside glimpse gives you the opportunity to build more connection.
Empowers you
A brand shoot is a great way to help you feel like the boss you are and makes you feel more confident showing up online.
Every business owner knows that consumers want to do business with those they know, like, and trust. Having non-generic stock images in your feed definitely helps with engagement with your audience. Professional photos help establish credibility, which goes right into trust.
So now that you know why it's a good idea to incorporate brand photography into your business, let's discuss what you can do it with it. Head over to this post for a list.
